I would have thought that I knew the importance of beer to men...I mean...we've all seen it right? Its a cultural thing. Its about a cold beer on a hot day to wet your whistle. Quality time with your friends. An ale in the summer and a stout in the winter. I could go on about this beer or that beer...but I think THIS says it all.
And there you have it. It is not scientific but I think I might be on to something.